{"id":5696,"date":"2016-12-16T07:59:35","date_gmt":"2016-12-16T05:59:35","guid":{"rendered":"http:\/\/tehton.covermagazin.com\/?p=5696"},"modified":"2020-06-19T16:22:25","modified_gmt":"2020-06-19T14:22:25","slug":"sto-lajkovi-na-facebooku-govore-o-vama","status":"publish","type":"post","link":"https:\/\/tehton.covermagazin.com\/?p=5696","title":{"rendered":"\u0160to lajkovi na Facebooku govore o vama"},"content":{"rendered":"<h2><a href=\"https:\/\/tehton.covermagazin.com\/wp-content\/uploads\/2020\/04\/tehton_f2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7976\" src=\"https:\/\/tehton.covermagazin.com\/wp-content\/uploads\/2020\/04\/tehton_f2.jpg\" alt=\"\" width=\"600\" height=\"397\" \/><\/a><\/h2>\n<h3>\u0160to lajkovi na Facebooku govore o vama<\/h3>\n<p>Novo istra\u017eivanje koje je proveo Michal Kosinski, psihomatemati\u010dar sa sveu\u010dili\u0161ta Cambridge, sa svojim kolegama dalo je zanimljivu analizu Facebook lajkova. Njegov tim razvio je algoritam koji izra\u010dunava koji lajkovi odgovaraju kojim ljudskim osobnostima i osobinama.<\/p>\n<p>Kosinski ka\u017ee kako se na temelju javno dostupnih informacija o lajkovima mo\u017ee definirati osobnost s nevjerojatnom precizno\u0161\u0107u.<\/p>\n<p>Njegov algoritam mo\u017ee predvidjeti religiju, politi\u010dko opredjeljenje, konzumente alkohola, cigareta, ali i potpuno nevjerojatne informacije.<\/p>\n<p>Npr. njegov algoritam mo\u017ee s visokom to\u010dno\u0161\u0107u pretpostaviti jesu li roditelji korisnika rastavljeni, samo po tome koliko korisnik lajka izjave (stranice i grupe) tipa \u201ezaokupljen vezom\u201c.<\/p>\n<p>U mnogim slu\u010dajevima algoritam je uo\u010dio veze koje nisu o\u010dite ljudima. Primjerice samo 5 posto gay populacije lajka sadr\u017eaje koji su izravno povezani, ali algoritam je uo\u010dio povezanost lajkanja &#8220;Britney Spears&#8221;, &#8220;Desperate Housewives&#8221; i mjuzikla &#8220;WICKED&#8221; s osobama homoseksualne orijentacije.<\/p>\n<p>Kosinski ka\u017ee kako on voli Facebook, te da se nada da \u0107e se ovi propusti u privatnosti na neki na\u010din rije\u0161iti, jer se ovakav algoritam mo\u017ee i zloupotrijebiti u marketin\u0161ke ili neke druge svrha.<\/p>\n<p>Kosinski je dodao jo\u0161 neke povezanosti izme\u0111u stranica koje osobe lajkaju i osobina. Prema njegovom algoritmu za osobe koje lajkaju &#8220;Sephoru,&#8221; &#8220;Harley Davidson&#8221; i grupe tipa \u201eVolim biti mama\u201c, ne postoji velika vjerojatnost da su inteligentne, dok s druge strane lajkanje stranica tipa &#8220;Thunderstorms,&#8221; &#8220;Science,&#8221; &#8220;The Colbert Report&#8221; i &#8220;Curly Fries&#8221; signalizira inteligenciju.<\/p>\n<p>Rezultati istra\u017eivanja su objavljeni Livescience.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Novo istra\u017eivanje koje je proveo Michal Kosinski, psihomatemati\u010dar sa sveu\u010dili\u0161ta&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[146,27,59],"class_list":["post-5696","post","type-post","status-publish","format-standard","hentry","category-facebook","tag-facebook-statistike","tag-privatnost-na-facebooku","tag-tajnost-na-facebooku"],"_links":{"self":[{"href":"https:\/\/tehton.covermagazin.com\/index.php?rest_route=\/wp\/v2\/posts\/5696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tehton.covermagazin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tehton.covermagazin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tehton.covermagazin.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tehton.covermagazin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5696"}],"version-history":[{"count":4,"href":"https:\/\/tehton.covermagazin.com\/index.php?rest_route=\/wp\/v2\/posts\/5696\/revisions"}],"predecessor-version":[{"id":8116,"href":"https:\/\/tehton.covermagazin.com\/index.php?rest_route=\/wp\/v2\/posts\/5696\/revisions\/8116"}],"wp:attachment":[{"href":"https:\/\/tehton.covermagazin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tehton.covermagazin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tehton.covermagazin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}